Privacy Policy

Last Updated: February 2, 2026

This Privacy Policy describes how Luraset (the "Site", "we", "us", or "our") collects, uses, and discloses your personal information when you visit or make a purchase from the Site.

1. COLLECTION OF PERSONAL INFORMATION

When you visit the Site, we collect certain information about your device, your interaction with the Site, and information necessary to process your purchases.

Device Information: Version of web browser, IP address, time zone, cookie information, products viewed, search terms, and how you interact with the Site.
Order Information: Name, billing address, shipping address, payment information (including credit card numbers), email address, and phone number.
Customer Support Information: Any additional information you provide when contacting us for assistance (e.g., inquiries regarding our combs, hair clips, and hair accessories).

2. HOW WE USE YOUR PERSONAL INFORMATION

We use your personal information to provide our services to you, which includes: offering products for sale, processing payments, shipping and fulfillment of your order, and keeping you up to date on new products, services, and offers.

3. SHARING PERSONAL INFORMATION

We share your Personal Information with service providers to help us provide our services and fulfill our contracts with you.

Shopify: We use Shopify to power our online store.
Advertising Partners: We share information about your use of the Site and your interaction with our ads with partners (including AppLovin, Google, and Meta).
Compliance: We may share information to comply with applicable laws and regulations.

4. BEHAVIORAL ADVERTISING & ATT

We use your Personal Information to provide you with targeted advertisements or marketing communications.

Tracking: We use cookies, pixels, and similar technologies.
App Tracking Transparency (ATT): For iOS users, we respect Apple's ATT framework. We will only track your activity for advertising purposes across third-party apps and websites if you grant permission via the system's opt-in prompt.
Third-Party Networks: We partner with AppLovin and others to display ads. These partners may use identifiers like IDFA or GAID to deliver personalized content.

How to Opt-Out:

Google: https://www.google.com/settings/ads/anonymous
Facebook: https://www.facebook.com/settings/?tab=ads
General: https://optout.aboutads.info/

5. YOUR RIGHTS (GDPR & CCPA)

Depending on your location, you have specific rights regarding your data:

GDPR (EEA Residents): If you are a resident of the European Economic Area, you have the right to access, port, correct, update, or erase your Personal Information. Our legal basis for processing is the performance of the contract (your purchase) and our legitimate business interests.
CCPA/CPRA (California Residents): If you are a California resident, you have the right to know what personal information is being collected, the right to delete that information, and the right to opt-out of the "sale" or "sharing" of your personal information for cross-context behavioral advertising.

6. COOKIES

A cookie is a small amount of information downloaded to your device. We use functional, performance, and advertising cookies. You can control and manage cookies through your browser settings, though removing them may affect your user experience.