About Us

Welcome to Luraset – where every strand of hair tells a story of elegance and confidence.

Our Story

Founded with a passion for effortless beauty, Luraset started with a simple observation: the right hair accessory can transform not just a look, but an entire mood. We realized that while hair accessories are often seen as small details, they are the finishing touches that define personal style.

Based in the vibrant heart of Hong Kong, Luraset was established under WENXI CROSS-BORDER TRADING LIMITED to bring high-quality, thoughtfully designed hair essentials to women worldwide.

Our Products

We specialize in curated collections of hair accessories that balance functionality with fashion:

  • Artisanal Hair Clips: Designed for a secure grip and timeless aesthetic.

  • Hand-Finished Combs: Crafted to glide through hair while minimizing breakage and static.

  • Premium Hair Ties: Gentle on your hair, preventing kinks and damage while maintaining a strong hold.

Every piece in our collection undergoes a rigorous quality check to ensure it meets our standards for durability and style.

Why Choose Luraset?

  • Quality First: We source materials that are durable and hair-friendly, ensuring our accessories last through your busiest days.

  • Global Reach, Local Care: Although we ship globally, our heart remains in providing personalized customer service. Whether you are in New York, London, or Sydney, we treat every customer like a neighbor.

  • Commitment to Style: Our design team constantly monitors global fashion trends to bring you the latest styles, from minimalist chic to vintage elegance.

Our Promise

At Luraset, we believe in more than just selling products; we believe in building a community of individuals who celebrate their unique beauty. We are committed to transparency, fast shipping, and a customer-first approach in everything we do.


Get in Touch

We love seeing how you style our pieces! If you have any questions about our brand or need assistance choosing the perfect accessory for your hair type, please don't hesitate to reach out.

  • Email: support@luraset.com

  • Phone: +1 (424) 373-4887

  • Company: WENXI CROSS-BORDER TRADING LIMITED

  • Address: Room 1001, Cloud End, 111 Tongzhou Street, Tai Kok Tsui, Hong Kong